Reign Lemon HDZ

500ml - 40mg / 100ml
Can manufactured by Canpack

I originally thought this was a new player that had appeared in the energy drink market but when looking closely at a can, and feeling the textured surface it bears a striking resemblance to the Monster cans. It turns out that Reign is a brand of Monster targeted at the fitness market. Oddly enough this also gives me echoes of the Boost cans with their penchant for re-using the same design but re-colouring it for each different flavour.

Despite its simplicity I really like this design. It has a really bold logo and really bold text rendered in two contrasting colours, with the colours (in this case yellow with blue as a nice contrasting shadow colour) related to the flavour of the drink inside. The plain black background is a stark contrast to the complex background patterns of the Monster Ultra cans but is similarly nice and subtly textured. The text on the back is almost an identical layout to the monster cans but hides behind a different company name.

Total Body Fuel

200mg Natural Caffeine
Increased Concentration
Reduced Fatigue
B Vitamins B3, B6, B12
Branched-Chain Amino Acids
Zero Sugar
No Artificial Colour of Flavour

Extra Information
Purchase Date:
4 Mar 2021
Best Before Date:
31 Mar 2022
Catalogue Date:
19 May 2021