500ml - 32mg / 100ml
Can manufactured by Ball

Well know for their fruity drinks I think Rubicon are relatively new in the energy drink market.

The design of this can is quite simple but really effective. The massive word Raw is possibly a little on the large side, but with those two little points over the A and W I think they’re aiming to give the idea of a range of mountains, alluding to the ’natural’ aspects of the drink, along with ‘Raw’ potentially meaning ‘unprocessed’ (which may be a long shot for an energy drink). It’s good that they put the word ‘Energy’ on the front of the can, otherwise it wouldn’t be clear from the rest of the design.

For this one the colour scheme is a little off with Cherry and Pomegranate both being red fruits. I think the 2-colour gradient works better on the Raspberry and Blueberry variant.

Rubicon Raw is an energy drink that helps you perform at your best. With 20% fruit juice, natural caffeine from green coffee beans, B-Vitamins, ginseng and guarana, it’s here to help you make the most of every day. Harness you own Raw energy and live every moment.